OUR SOLUTIONS

XPR is a full-service PR and digital communications firm. We offer our clients the entire scope of public relations, marketing, and digital communications services. XPR’s professionals deliver the creativity, strategic counsel and experience needed to market a company, its products and services, to key target audiences through the media, industry analyst, investor, and blogger communities. Our reputation has been built on creating and implementing campaigns that help companies achieve real and measurable results.

PR/ Corporate Communications offerings:

• Local PR programs
• Regional (Asia Pacific) PR programs
• Message development
• Key message documents
• Messaging workshops
• Media relations
• Planned editorial calendar items
• Proactive pitching
• Product launches
• Corporate visibility campaigns
• Press tours
• Content development
• Press releases
• Whitepapers/ bylined articles/ opinion pieces
• Speeches
• Presentations
• Thought leadership
• Speakers bureau opportunities
• Awards solicitation
• Training
• Media training
• Corporate communications training
• Events
• Events coordination
• Regional tradeshow support
• Industry analyst outreach
• Market intelligence/ competitive analysis

Digital Communications/ Integrated Marketing offerings:

• PR 2.0
• Full PR - Web 2.0 integration
• Blogger relations
• Review programs
• Endorsement programs
• Social networks & viral marketing
• Facebook, Friendster, MySpace, Orkut
• Virtual worlds & showcases
• Second Life, Google Lively
• Massive Multi-player Online Gaming marketing
• Widgets & Web 2.0
• Search Engine Optimization (SEO) & Analytics
• Massive Online Video production & distribution
• YouTube, Yahoo! Video
• Microblogs/ EduBlogs & Web 2.0 content
• E-marketing.

MORE THAN JUST PR

While XPR remains one of the leading practitioners of social media campaigns in Singapore such as blogger relations  and virtual engagements on Second Life, we’re also actively adding to our repertoire of solutions . With many agencies worth their salt able to run commoditized blogger and digital campaigns, XPR looks to extend value to our clients beyond the ordinary.

Introducing XPRLABS - our research arm - looks into the next generation of social communication technologies, developing workable solution betas with significant global technology partners and clients. Some of the leading edge projects we’re working on include:

Communications Mashups
Integrating the plethora of digital APIs from Yahoo!, Google, Facebook and others into a single campaign solution suite, based on a plug-and-play infrastructure

Mobile Widgets
Extending channels of information above and beyond the traditional utilizing Yahoo!’s excellent Blueprint platform for mobile widgets.

Other projects include:

APAC Digital Brand Dashboard for social networking campaigns

Massive multiplayer online gaming communication environments

                       ... and more!

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CALL FOR DEVELOPERS

If you’re a developer and are interested in working with us on either a GNU or contract basis, contact us!