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NEWS ARCHIVE
XPR TURNS TWO, SEES TWO-FOLD REVENUE GROWTH IN TECH; TRACTION WITH LIFESTYLE ARM
Singapore, August 8 2010 - XPR, one of the largest tech and digital-focused public relations agencies in Singapore, celebrated its second anniversary on 8 August, and is on track to almost double its revenues this financial year on the back of new notable additions to its portfolio of global tech accounts in 2010. XPR’s lifestyle and sports subsidiary – The PR Element (tPRe, www.theprelement.com) – also added brands like Critical Path, SPC, Singapore Golf Services, Urban Fitness, and a significant sporting event brand. “XPR’s strong balance sheets, combined with triple-digit average annual revenue growth since inception, have allowed us to meet calls to bring our unique brand of integrated PR into non-tech segments,” said Karen Ho, MD for XPR.
XPR today serves some of the biggest names in technology across its network of affiliates and joint-agreement agencies across ASEAN, ANZ and India. The agency has also made new hires in Indonesia and Malaysia for its technology practice earlier in the year, and will launch in 2H2010 an acquisition campaign for both senior and junior talent across all practice groups.
Skype Activities at CommunicAsia
Singapore, June 2010 - Join Skype at CommunicAsia 15-18 June 2010 at the Singapore Expo, Hall 4. Conference delegates can also look forward to Skype’s CEO Josh Silverman in his first Asian visionary address, and CEO Perspectives panel. Visit www.communicasia.com for more information.
Join Panasonic Asia on Facebook!
APAC May 2010 - XPR is engaged by Panasonic Asia to strategize, create and implement social PR and Facebook campaigns across key markets in Asia. Be a fan on http://www.facebook.com/panasonicasia
Standard Chartered Launches its ‘Breeze’ iPhone App
APAC May 2010 - Standard Chartered has launched one of the most feature-rich and groundbreaking mobile e-banking apps for the iPhone platform, dubbed ‘Breeze’.
Salesforce.com Picks XPR for Singapore PR activities
Singapore, April 2010 - Salesforce.com has appointed XPR as its agency of record for the Singapore market. Salesforce.com is the enterprise cloud computing company. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and CRM applications (http://www.salesforce.com/crm) have revolutionized the way companies collaborate and communicate with their customers, including:
•The Sales Cloud, for sales force automation and contact management
•The Service Cloud, for customer service and support solutions
•Chatter, for social collaboration
•The Force.com platform, for custom application development
•The AppExchange, the world’s leading marketplace for enterprise cloud computing applications
Salesforce.com offers the fastest path to customer success with cloud computing. As of April 30, 2010, salesforce.com manages customer information for approximately 77,300 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
XPR Grows by the Day
ASEAN, 3 Dec, 2009 -Day Software, a provider of global content management and content infrastructure software, has appointed XPR as its regional coordinating agency-of-record for Asia Pacific.
Day Software has over 200 implementations for leading global organizations such as Audi, Daimler, DHL Worldwide Express, McDonald's Corporation, TNT Express Worldwide, Volkswagen and others. Read more...
VMWare Appoints XPR
ASEAN, 22 Sep, 2009 -VMware, a global company specialising in business infrastructure virtualisation, has appointed XPR as its regional coordinating agency of record for the ASEAN region.
XPR has been tasked to manage VMWare's in-country PR campaigns in Singapore and Malaysia, as well as to coordinate its PR activities across ASEAN, looking at communications opportunities across various channels such as social media, blogs and traditional media. Read more...
Singapore Agency Takes on the Cloud
Singapore, 1 Sep, 2009 - Local public relations agency XPR has launched a cloud computing platform offering applications that support its clients’ online and social media campaigns.
Some of the core applications that the service offers include web and social media analytics and measurement, content delivery for social media and traditional online audiences as well as audience loyalty campaigns. The agency’s clients can also tap on its blog, forum and content management platforms. Read more...
XPR Wins Sodexo Regional Retainer
Singapore, 5 Aug, 2009 - Sodexo (www.sodexo.com) has appointed XPR as its agency of record in Singapore, and in the provision of strategic counsel to Sodexo throughout the Asia Pacific region. Sodexo is one of the largest facilities management and food services companies in the world, with 355,000 employees, operations in 80 countries, and revenues of US$20.5 billion at the end of FY08.
XPR is tasked with leading Sodexo’s public relations and corporate communications programme, marketing Sodexo’s product, services, and CSR leadership, to key target audiences through the media, analyst, and blogger communities. Read more...
NCS Appoints XPR For Regional PR
Singapore, 8 Jul, 2009 - NCS Group has appointed XPR as its PR agency of record for NCS Portal City and its operated portals.
XPR is now tasked with an integrated communications programme that blends traditional media outreach, with channels engagements such as blogs, social media networks and user-generated content destinations. Read more...
XPR Wins Dell
Singapore, 3 Jul, 2009 - Dell has appointed technology public relations outfit XPR as its PR agency of record in Singapore. Read more...
XPR Expands Regional Presence into Thailand
Singapore, Jun, 2009 - XPR has extended its support for its clients into the Thai market through the strategic hire of senior contract staff in Bangkok. With the addition of a senior local counsel to the XPR extended team, the agency now has a direct presence in Thailand and can better support clients’ outreach into that fast-growing market.
India’s Mutual PR enters into strategic partnership with XPR
Singapore, Mar 26, 2009 - XPR has announced a strategic partnership with India-based Mutual PR. The partnership aims to present both companies with opportunities for greater global coverage and visibility. It also follows an earlier partnership announcement by XPR with Powered Communications in Japan four months ago.
Mutual PR, with offices across India, US, UK, Europe and Middle East, will help XPR's efforts in these respective regions. Read more...
XPR Wins MessageLabs Corporate Business in Singapore
HONG KONG, 21 Jan, 2009 - MessageLabs, the leading provider of messaging and web security services to businesses worldwide, and now part of Symantec Corp (Nasdaq: SYMC), has appointed XPR Pte Ltd as its Public Relations consultancy in Singapore after a competitive pitch. MessageLabs is the biggest player in the hosted messaging security sector with a 31.7% share of the global market. Read more...
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